How Activate works

    Activate

    Push governed audiences to every major ad platform from one place. Consent is checked, payloads are tracked, and every push is auditable.

    Multi-platformOne push to many destinations
    Consent-safePurpose-limited by design
    AuditableEvery activation logged
    METAGOOGLETIKTOKLINKEDINCONSENTAUDIT

    How many hours does your team spend exporting, reformatting and uploading audiences?

    Where it breaks today
    • Each platform needs its own format and upload process
    • Consent is checked in one tool but activation happens in another
    • The same person gets targeted twice on two platforms
    • No record of what was pushed, when or by whom
    What changes with Activate
    • One segment pushed to every major platform automatically
    • Consent flags are verified before any push
    • Unified view prevents duplicate targeting and wasted spend
    • Every activation logged with payload hash and approver
    See it working

    One segment, every destination, governed end to end

    Select an audience, choose the platforms, and push with confidence. Consent, formatting and audit are handled automatically.

    • Destination specs generated from the same source segment
    • Consent checked for activation and lookalike expansion separately
    • Payload hashes prove exactly what changed between syncs
    Activate / Platform Push
    LineChannelBudgetReachCPM
    Awareness burstOnline video480,0003.1M18.40
    Always onPaid social260,0002.4M9.80
    CoverageOut of home310,0001.8M22.10
    CaptureSearch150,0000.6M6.20
    RetentionCRM40,0000.3M1.10
    Total5 lines1,240,0008.2M13.90
    Interface shown for illustration
    What you get

    Six things your team stops uploading by hand

    Each capability ships enabled. Nothing here is a services engagement.

    ONE PUSH TO EVERY PLATFORM

    Activate audiences where you already spend.

    • Meta, Google, TikTok, LinkedIn and more from one place
    • Destination-specific formats generated automatically

    BUILT FOR CROSS-CHANNEL

    No more siloed audience uploads.

    • One governed segment feeds every channel
    • Avoid duplicate targeting and wasted frequency

    CONSENT FIRST, ALWAYS

    Activation only happens when allowed.

    • Consent flags checked before every push
    • Lookalike expansion requires separate consent

    FROM SEGMENT TO LIVE IN MINUTES

    Cut the hand-off between teams.

    • No manual export, reformat and upload loops
    • Payload hashes prove what changed and when

    KEEP AUDIENCES CURRENT

    Syncs that reflect the latest signals.

    • Segments refresh as new data arrives
    • Drift flagged before it reaches the platform

    FULL ACTIVATION AUDIT TRAIL

    Every push is recorded and reviewable.

    • Timestamp, destination, payload and approver logged
    • One-click audit exports for governance
    How it works

    From segment to live audience, in six governed steps

    Every step is logged, so you can show exactly what reached each platform and when.

    Segment Select
    Consent Check
    Platform Spec
    Payload Build
    Push
    Audit
    DestinationsMeta, Google, TikTok, LinkedIn, programmatic///Consent ModelPer-purpose flags///Payload HashingEvery push tracked///Audit TrailOne-click export
    Where teams use it

    Four jobs it pays for in the first quarter

    Multi-Platform Campaign Launch

    Push the same segment to every major ad platform without manual reformatting or duplicate uploads.

    Consent-Aware Lookalike Expansion

    Use clean, consent-flagged seed lists to improve match rates while staying within privacy rules.

    Suppression and Frequency Management

    Stop paying twice to reach the same person across platforms with a unified activation view.

    Governed Audience Sync

    Keep platform audiences in sync with the source segment and audit every change that reaches the destination.

    Questions buyers ask

    Which platforms can I push to?

    Meta, Google, TikTok, LinkedIn and major programmatic platforms. Each destination receives the exact format and consent scope it expects.

    How is consent enforced?

    Only identities with the right consent flags are eligible for activation. Lookalike expansion requires its own consent flag, and withdrawal propagates before the next push.

    What happens when an audience changes?

    Qubit tracks the payload hash for every push. When the source segment shifts meaningfully, the next sync is flagged for review before it goes live.

    Can I see what was pushed when?

    Every activation is logged with timestamp, payload hash, destination and user. Audit reports are available in one click.

    Push one audience to your key platforms

    Pick a segment and a destination. We check consent, build the payload and show you the audit trail before anything goes live.

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