How Planning + Yield works
Planning + Yield Engine
Build a media plan backed by real performance data instead of last year's assumptions. Every dollar allocated with a comparison to back it up.
Can you defend this budget split with anything other than last year's plan?
- Budgets carried forward from last year with no fresh evidence
- Scenario comparison means three separate spreadsheets
- Diminishing returns discovered only after the money is spent
- Plan vs actual reconciled by hand, days after it mattered
- Plans built on benchmarks refreshed from real performance
- Scenarios compared side by side on reach, frequency and cost
- Saturation curves flag a channel before spend is wasted on it
- Delivery reconciles against plan continuously, not at wrap
Build the plan on one grid your finance team trusts
Lines, budgets, reach and cost sit in a single working surface with scenarios side by side.
- Keyboard-first grid built for fast reallocation
- Scenarios compare on reach, frequency and cost, not opinion
- Approved plans export to Excel with your branding intact
Six things your team stops doing by hand
Each capability ships enabled. Nothing here is a services engagement.
REAL BENCHMARKS, NOT GUESSES
Plans built on what actually happened.
- Benchmarks by vertical, market and channel from your own history
- Refreshed continuously, not once a year
TEST TEN PLANS BEFORE YOU COMMIT
Side-by-side scenario comparison.
- Compare budget scenarios against reach and outcome curves
- Adjust mix, timing and spend and see the shift instantly
SEE WHERE SPEND STOPS WORKING
Diminishing returns, visualized.
- Saturation curves show where incremental spend stalls
- Stops over-investment in an already exhausted channel
TRACK PLAN VS REALITY
Know the moment delivery drifts from plan.
- Planned metrics reconcile against actual delivery continuously
- Variance alerts trigger a reallocation recommendation
OPTIMAL BUDGET SPLIT. NO SPREADSHEET.
Constraint-based optimization in seconds.
- Budget distributed across channels toward your chosen KPI
- Minimum spends and channel caps respected automatically
PROJECT OUTCOMES BEFORE YOU SPEND
Forecasts with confidence intervals.
- Forecasts built from history, seasonality and market conditions
- Expected ranges shown, not a single-point guess
From objective to tracking, in six steps
Four jobs it pays for in the first quarter
Annual Media Planning
Full-year channel allocation with quarterly adjustment triggers, built on real benchmarks instead of assumptions.
Campaign Flight Optimization
Underperforming channels release budget to overperformers automatically as delivery drifts from plan.
New Market Entry
Category-level benchmarks give a starting point where you have no historical data of your own.
Client Budget Defense
Yield curves and benchmark comparisons show exactly where a budget cut would sacrifice outcomes.
Questions buyers ask
How fast is a plan built?
A costed first-pass plan comes out of a brief in minutes, not days. The value is in the iteration after that: scenarios, splits and trade-offs the team can argue about with real numbers.
Which channels are covered?
Digital, TV, radio and out-of-home in one plan, plus specialised workflows where the buying model differs. Budget always reconciles back to the total, across every channel.
What do we hand to a client?
A branded Excel with the grid, splits and assumptions, or a slide set. Both are editable, and both carry the same numbers as the screen.
Can we compare scenarios side by side?
Yes. Duplicate a plan, change budget, mix or flighting, and compare reach and cost outcomes before anyone commits money.
Bring your next brief
Give us the budget, markets and channels. We build the plan in the session and hand you the Excel at the end of it.