PROTOCOL: OPS_CORE // MODE: ORCHESTRATED
Agency Orchestration
Plan, allocate and deliver from one workflow instead of five disconnected tools. Every approval and margin stays visible across markets.
Where does a client review actually stall in your agency today?
- Resourcing decisions made from memory, not from live capacity
- Margin only visible after the project has already slipped
- Approvals chase people over email and Slack threads
- Each market runs its own version of the same workflow
- Capacity, conflicts and bench time visible in one board
- Margin tracked against burn rate as the work happens
- Approval chains route themselves with a clear audit trail
- One workflow template shared across every market
See where every piece of work actually stands
Briefs, builds, approvals and live campaigns on one board across teams, clients and markets.
- Status is derived from the work, not from status meetings
- Approvals leave an audit trail with who signed and when
- Roles decide what each team sees, down to the client
Six things your ops team stops chasing by hand
Each capability ships enabled. Nothing here is a services engagement.
RESOURCE ALLOCATOR
Right people. Right project. Right time.
- Skill-based matching across teams, offices and time zones
- Conflict detection and rebalancing recommendations
MARGIN SENTINEL
Protect profitability at every stage.
- Real-time margin tracking across retainers and projects
- Alerts when burn rate exceeds a set threshold
CROSS-MARKET SYNC
Global consistency. Local execution.
- Shared planning templates and approval workflows
- Local rate cards and currency handled per market
UTILIZATION MONITOR
Visibility into every billable hour.
- Logged time tracked against planned allocations
- Underutilized and over-allocated resources surfaced weekly
APPROVAL ROUTING
No bottleneck survives the system.
- Role-based routing with delegation and escalation timers
- Full audit trail on budget, creative and plan approvals
AGENT-ASSISTED DELIVERABLES
AI that drafts. Humans that decide.
- Agents draft reports, plans and client decks
- Version history and diff tracking on every output
Brief to report in six governed steps
Every step is logged, so a client review starts from facts, not memory.
Four stages this workflow runs end to end
Planning
Unified brief intake and resource estimation, with templates that enforce consistency across markets.
Approvals
Multi-tier approval chains where budget thresholds trigger the right sign-off automatically.
Execution
Task management with time tracking and milestone alerts in shared team workspaces.
Delivery
Agent-assisted drafts move through human review before anything reaches a client.
Questions buyers ask
Does this replace our project tool?
No. It owns the media workflow: briefs, plans, approvals and the artefacts that come out of them. General task tracking stays where your team already works.
How do multi-market teams share work?
Work sits in a hierarchy of brands, markets and entities. A regional lead sees roll-ups across markets, a local team sees only its own scope, and the same plan powers both views.
Can clients see anything directly?
Yes, through password-protected share links that expose a frozen snapshot, not your live workspace. Every view is logged.
What about approvals we need to prove later?
Every critical action writes an audit row with actor, timestamp and scope, so a decision can be reconstructed months after the campaign closed.
Map your current workflow with us
Bring the real approval chain, including the awkward parts. We show where the handoffs disappear and what stays auditable.